Requirements for the major in Marketing

a. Required courses

• BUS 358 Marketing Research
• BUS 359 Consumer Behavior
• BUS 448 Marketing Strategy

b. Select one from the following:

• BUS 302 Social Media Marketing Strategy
• BUS 334 Consumer Advertising and Promotion
• BUS 335 Business Advertising and Promotion
• BUS 357 Principles of Sales
• BUS 360 Business Marketing
• BUS 361 Retail Management
• BUS 362 Principles of International Marketing
• BUS 363 Brand Management
• BUS 369 Marketing of New Products
• BUS 449 Marketing Client Project
• BUS 488 Internship